This piece is an attempt to utilize the apparatus of advertising to pose questions about its influence and control on ideas of taste through phenomenological reflection. Invested in advertising concepts the work is not to invent an order, or produce a criticism, but to simplify the language/grammar of the things that surround us by attempting to fold the apparatus of advertising (voiding it of its utility) back on itself to reveal a moral problem caused by an invisible and silent language. In addition the piece is also an attempt to reorganize codes of representation that saturate our consumer society’s daily round to point out the impact of the media on our behavior.
1. A Paris Feedback Loop 2015; Installation View; Lights On
2. A Paris Feedback Loop 2015; Installation View; Lights Off